"Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for—the values, abilities and actions that others associate with you." (Montoya, 2013)
Personal Branding's professional alter ego is designed for the purpose of influencing how others perceive you, and turning that perception into opportunity. It does this by telling your audience three things:
- Who you are
- What you do
- What makes you different, or how you create value for your target market
Why build a personal brand?
As said by Borgan (2013), there are different ways in which the world has shaped you depending on you and your needs. A strong personal brand is a mix of reputation, trust, attention, and execution. What matters to you most is you being capable of sustaining. A personal brand gives you the ability to stand out in a sea of similar products. You have to stand against the rest and show that you are capable.
Some of Today’s Greatest Personal Brands
- Michael Jordan – The Greatest Basketball Player of All Time
- Jimmy Buffett – Purveyor of the Margaritaville Lifestyle
- Walter Cronkite – The Most Trusted Newsman in the Nation
- Madonna – The Genius at Self-Reinvention and Self-Promotion
- Tom Hanks – The Everyman of the Big Screen
- Bob Vila – The Home-Renovation King
- Colin Powell – Noble Leader and Statesman
(Monataya, 2013)
My own Personal Brand
I'm a person with a number of strengths as well as weaknesses. Talking about the strengths, I wish that I'm a person who is dedicated in work and if I want something to be done, I do it in what ever the way possible. I believe I have a good personality developed over a period also I try my best to make a good first impression the people I meet because, "First Impressions last long". Talking about my weaknesses I think I'm a sensitive person who can sometimes get too sensitive as well. Also I can get distracted easily and loose concentration on the work I'm engaged in.
Following is the brand image I've created for me, based on my qualities. (I'm not a very good artist)
References
Brogan C. (2013) Personal Branding for the Business Professional. [online] Available at: http://www.chrisbrogan.com/img/broganbranding.pdf [Accessed: 16 Jan 2013].
Montaya, P. (2013) What is Personal Branding?. [online] Available at: http://www.petermontoya.com/pdfs/tbcy-chapter1.pdf [Accessed: 16 Jan 2013].
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